The Framework

TWELVE STEPS TO
DECISIONS YOU CAN DEFEND.

A methodology structured to break ingrained habits, transition through uncertainty, and sustain a culture of deliberate decision-making.

Structural Chapter Devices

Every chapter of the book is structured around three core devices designed to help you operationalize the framework immediately.

The Three Seats

Each chapter considers the work through three seats, bringing different perspectives to the same decision.

The Courageous Question

Each chapter includes a Courageous Question to support reflection on the work of that step.

The Regulatory Lens

Each chapter includes a regulatory lens, connecting its argument to the context of regulated work.

Movement 01

Part I, Accept It.

"What is true?"

STEP 01

See It

Name the inherited practice and the decision it shapes. Record what is actually happening before proposing a new way of working.

STEP 02

Question It

Separate a familiar belief from the evidence supporting it. Ask whether the practice still serves the outcome it was meant to protect.

STEP 03

Choose

Make a deliberate commitment about what to change. State the reason for that choice so others can understand and challenge it.

STEP 04

Take Inventory

Map current decisions, controls and responsibilities. Notice where the work follows habit rather than a reason that can be explained.

Movement 02

Part II, Change It.

"What are we going to do about it?"

STEP 05

Say It

Acknowledge the problem plainly to the people affected by it. Make the gap between the intended process and the real one discussable.

STEP 06

Become Willing

Identify what the current way of working protects and why change feels risky. Make room to test a different approach rather than demanding instant agreement.

STEP 07

Let Go

Deciding, with evidence, what should stop. Retiring the controls, the practices and the identities that no longer earn their place.

STEP 08

Account for It

Trace who bears the consequences of a decision and who is responsible for its rationale. Make those consequences visible before moving ahead.

STEP 09

Repair

Address the harm or gaps left by the old practice. Record what needs to be corrected, who will act and how the repair will be checked.

Movement 03

Part III, Live It.

"How do we keep doing it when the moment of transformation is over?"

STEP 10

Practice

Use the new decision discipline repeatedly, not only during a launch or review. Keep a record of where old habits return and adjust the routine.

STEP 11

Pay Attention

A reopening trigger list reviewed on a cadence. Reconsider a settled decision when the conditions that justified it change.

STEP 12

Give It Away

Share the reasoning and practices with others who will carry the work forward. Make the discipline usable beyond the people who began the change.

Operationalize the Framework.

Explore the Twelve Steps in the Limited Edition of The Courage to Reinvent.

Explore the Book